Radio Citè Geneva - redesign in web 2.0
The Challenge
Radio Citè Geneva works as an online radio with its own website aimed to promote radio program from Geneva, Switzerland and to inform the local and international French speaking listeners. It offers variety of radio programs so there is a broad range of listeners – by age and location.
Since the new technologies have a rapid advancement, a constant change needs to be present in the features of every up-to-date website. Being always on top of new technologies and understanding the listeners’ need to see more features, Radio Citè decided to have a website redesign with more focus on web2.0 .
The Solution
Having a great experience in website creation, Axeltra’s team offered the solution with live podcasts, sharing, latest information at hand and listeners’ participation.
As requested from Radio Citè, the redesigned website is built in open source CMS – Joomla, since it has more user friendly interface, the back end is easy to use for a non-IT admin, and has intuitive web 2.0 plug-ins to use.
A very perceptive feature is listeners’ involvement in the content of the Radio Citè website – all done through pools, votes and comments on shows. Also, regarding user involvement, the RSS feeds for podcast allow the admin to see the popularity of certain podcast and thus create the radio program.
The website is SEO optimized offering URL rewriting, meta tags for keywords; titles and descriptions, and optimized code and design.
Benefits
Now Radio Citè has a web 2.0 website with modern and minimalist web design, user participation in building the radio program and podcast subscription via iTunes and Feedburner.
The fresh new look has increased the listeners likelihood of the website and has improved the number of visits.
The new available sharing and participation options have been very positive in building the listeners’ trust and preference for listening. The overall grade is that the new fresh website has satisfied everyone’s expectations.
Contact:
Axeltra Inc. | www.axeltra.com | info@axeltra.com |
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